I’m Greg, a seasoned design leader with a passion for bringing value to people’s lives through technology.
Meta Reality Labs
Senior Design Manager
2021 - Present
At Meta Reality Labs, my team is re-imagining how people can be more present with their teams, carving a path for better equity, and more productive ways for people to work, whether they’re at home or in the office.
Shopify
UX Manager
2018 - 2021
At Shopify, I led the Retail Hardware UX team. Our mission was to create simple, fast, and reliable hardware products that help our merchants serve their customers, accept payments, and efficiently run the day-to-day of their business.
Senior Product Designer
2015 - 2018
At Google, my team (UX) collaborated with industrial designers to support over 10 media and assistant product categories, including Google Home, Chromecast, Google Nest Hub, and Stadia (RIP).
SurfEasy
User Experience Manager 2013 - 2015
At SurfEasy, a VPN solution for consumer devices, I led an agile design team, responsible for mobile and desktop experiences, as well as marketing and conversions. The entire app was built from the ground up to revolve around a freemium model, allowing users to earn more data by performing tasks that earned them data in return.
GE
UX Designer 2011 - 2013
As UX designer with the Digital Energy team at GE, I engaged in multiple large scale projects including a full re-design of the Digital Energy website, interface design for a massive 60 foot wide by 8 foot tall interactive wall, along with multiple tablet / touch friendly applications.
My career path had plenty of wiggles and waggles
My friendship with tech started early in my life
My mom was a teacher, and would bring home apple computers on weekends and over the summer so my sister and I could play with them. I was hooked.
My career started with visual design for film sets
My first job in design was as a graphic designer with a print studio in Vancouver that services the film studios. My role there included designing props and various print artifacts for shows like Battlestar Galactica and Smallville.
I was into maps for a while
I was always fascinated with the visual design of maps, which brought me to study cartography, and work as a cartographic designer for some of the most well known mapping entities in the world, including Rand McNally and Millennium House Publishing. I helped design the world’s largest atlas, which is still in the Guiness Book of World Records!
Enter interaction design 😍
The systems based rules in Cartography were very similar to the systems and guidelines we use in product and UX design, so it was an easy transition for me to get passionate about. I did a post-graduate in interaction design at George Brown School of Design in Toronto, Ontario.
Early in my career I worked with many businesses ranging from small businesses and startups all the way up to mega corporations like GE.